About our studio

Strategy first. Execution sharp. Intentional growth.

Built for the businesses shaping Aotearoa New Zealand

Artura was built for the founders and teams making their mark — those with big ideas, real grit, and the drive to build something different with heart. We started this studio because too many regional businesses were navigating growth alone, without the strategic support or clarity they needed to become what they were capable of.

We know what's possible when one team works across strategy, brand, and marketing together — from the foundations through to the ongoing mahi that keeps things moving. When that happens, every touchpoint builds trust, acquisition costs come down, and businesses stop chasing growth and start compounding it.

How we work

  • Dark background with white text reading '01.'

    We start with strategy

    Before anything is built or launched, we get clear on where your business is going, who it's for, and what your marketing needs to do to get you there.

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    We build the foundations

    Strategy, brand, website — the things that make everything else work harder and last longer. We do this thoughtfully and without shortcuts.

  • A dark background with bold white text that reads '03.'

    We grow alongside you

    Once the foundations are in place, we stay. Whether that's a monthly retainer or quarterly check-ins, we're in it for the long game.

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A woman with shoulder-length brown hair, wearing a white blouse with gold buttons and a brown coat draped over her shoulders, standing outside near a white porch railing with a blurred background.

A note from Maddie

I started Artura because I saw a gap — in Whanganui, and in regional New Zealand more broadly. Brilliant businesses, run by brilliant people, who deserved better than being an afterthought in the marketing conversation.

I've always believed that marketing shouldn't hold anyone's dreams back. It should be the thing that accelerates them. And I've seen what happens to a community when its businesses thrive — the jobs, the energy, the pride in place. That's what drives this work for me.

Artura is built around that belief. Every client, every project, every strategy session — it all comes back to that.

— Maddie

Our team

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Founder

Maddie Powers

Maddie is the first person you'll speak to at Artura. She leads all new client relationships, discovery conversations, and strategic direction — bringing experience across tourism, government, product, and service brands to every engagement. Originally from Vancouver, she came to Whanganui and never left. She's the person who gets to the heart of what a business actually needs — and isn't afraid to ask the questions that get you there.

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Senior Marketing Lead

Rebekah Harvey

Rebekah is the engine behind Artura's client delivery. With over a decade of experience in sales and marketing across the trade industry, she brings a wealth of commercial knowledge and a genuine gift for storytelling to every account she leads. Strategic, considered, and deeply invested in the businesses she works with — she's the person making sure your marketing actually moves.

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Studio Assistant

Becs Allardice

Becs brings a background in design and a growing passion for marketing to everything she touches at Artura. Currently studying marketing, she's the kind of person who sees both the craft and the bigger picture — and brings both to the team every day. If you hear from Becs, you're in good hands. She's a key part of what keeps this studio moving.

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About the name

Artura (ar-tur-ah) is a Celtic name meaning she-bear. The bear has long been a symbol of strength, protection, and quiet leadership — across many cultures, it's seen as a guide that moves with purpose and looks after its own.

For us, it felt like the right name for the kind of studio we wanted to build. And it happens to be a family name too.

Ready to grow?

We work with businesses at every stage — from founders just getting started to established teams ready for their next chapter. Tell us where you're at and let's figure out what's possible together.

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