About our studio
Built for the businesses shaping New Zealand
Artura was built for the founders and teams making their mark. Those with big ideas, real grit, and the drive to build something different with heart. We started this studio because too many regional businesses were navigating growth alone, without the strategic support or clarity they needed to become what they were capable of.
We know what's possible when one team works across strategy, brand, and marketing together. From the foundations through to the ongoing mahi that keeps things moving. When that happens, every touchpoint builds trust, acquisition costs come down, and businesses stop chasing growth and start compounding it.
Why the name Artura?
Artura
Pronounced ar-tur-ah
Artura is a Celtic word meaning she-bear. The bear has long been associated with strength, protection and quiet leadership. It felt like the right name for the kind of studio I wanted to build. And it happens to be a family name too.
A note from Maddie
I started Artura because I saw a gap.
In Whanganui, and in regional New Zealand more broadly. Brilliant businesses, run by brilliant people, who deserved better than being an afterthought in the marketing conversation.
I've always believed marketing shouldn't hold anyone's dreams back. It should be the thing that accelerates them.
I've also seen what happens to a community when its businesses thrive. The jobs, the energy, the pride in place. That's what drives this work for me.
Artura is built around that belief. Every client, every project, every strategy session. It all comes back to that.
— Maddie
Founder, Artura Studio
Our team
A small team with senior experience, backed by trusted creative specialists when the work calls for it.
Founder
Maddie Powers
Maddie is the first person you'll speak to at Artura. She leads new client relationships, discovery conversations and strategic direction, bringing experience across tourism, government, product and service brands to every engagement.
Originally from Vancouver, she came to Whanganui and never left. She's the person who gets to the heart of what a business actually needs, and isn't afraid to ask the questions that get you there.
Senior marketing lead
Rebekah Harvey
Rebekah is the engine behind Artura's client delivery. With over a decade of experience in sales and marketing across the trade industry, she brings a wealth of commercial knowledge and a genuine gift for storytelling to every account she leads.
Strategic, considered and deeply invested in the businesses she works with. She's the person making sure your marketing moves.
Studio assistant
Becs Allardice
Becs is studying marketing at Te Herenga Waka—Victoria University of Wellington and helps us shape Artura's own brand behind the scenes.
With a fresh perspective and a strong eye for detail, she contributes to selected content and creative projects as she builds her experience in the industry.
The Artura model
How we work with you.
We're a small in-house team of senior marketers. Maddie leads brand direction, client relationships and strategic oversight. Rebekah leads client strategy and the day-to-day marketing delivery across accounts.
For creative work that sits outside our in-house skillset, we bring in the right creative partner for the job. It's a curated bench of designers, photographers and specialists across New Zealand who we've worked with for years.
01
Your core Artura team
Maddie
Brand direction, strategic oversight and client relationships
Rebekah
Client strategy and day-to-day marketing delivery
02
The specialist bench
When a project needs expertise outside our in-house skillset, we bring in the right creative partner for the work.
- Brand identity design
- Packaging design
- Illustration
- Photography
- Video
- Specialist creative support
The thinking behind the work
What we believe.
01
The cost of not investing shows up eventually.
Most NZ businesses see brand and marketing as a nice-to-have until they can't. But looking like every other business, being invisible on Google, or explaining why you're worth choosing every single time you meet someone has a cost too. It just shows up quietly, in the leads you don't get and the customers you can't keep.
02
Growth without strategy is expensive.
Marketing without a plan burns budget and buys you activity, not growth. The businesses that scale sustainably are the ones that start with strategy and let it lead every decision after.
03
Small business marketing shouldn't feel small.
The regional NZ businesses we work with deserve the same calibre of thinking that big brands pay big agencies for. Just delivered differently, at a scale that fits.
04
We'd rather tell you the truth than sell you the next thing.
Sometimes that means telling someone their business isn't ready for what they came in asking for. Sometimes it means pointing out that the problem isn't the marketing at all. Better an honest conversation now than a wasted retainer later.
Let’s talk
Now taking on new projects
Let’s find out what your business is capable of.
Every good partnership starts with a real conversation.
01
Tell us where your business is now and what you’re working towards.
02
We’ll talk through what could make the biggest difference.
03
You’ll leave knowing whether Artura is the right fit to help.