Brand strategy & design
Build a brand that actually means something.
We help businesses build brands with intent. That means understanding what you stand for, how you communicate it, and how that carries through visually and verbally.
Brand projects at Artura are strategy-led. We work with you to define the foundations — then collaborate with trusted designers to develop your visual identity. From positioning to tone of voice to final files, we guide the process so nothing gets lost between thinking and execution.
Our approach
We don’t start with the logo. We start with what your brand needs to say — and who it needs to say it to.
From there, we shape the tone, the structure, and the foundation. Then we work with a designer to translate that thinking into a visual identity that holds together. Not just a logo, but a system: type, colour, layout, and assets that feel right across every touchpoint.
The result is a brand that’s clear, useful, and built to last.
What’s included
Every brand project looks a little different depending on where you are in the journey. Some clients come in at the very beginning. Others are reshaping something that no longer fits. We tailor the scope to suit, but most projects include a mix of the following:
Brand strategy
Positioning, audience clarity, brand values, and how it all needs to show up in the world.Voice and messaging
Tone of voice, key messages, and the language that ties your brand together.Naming
When you need a name that fits and clears the trademark check, we can help shape it.Visual identity
We brief and collaborate with a designer to create the look and feel of your brand. This usually includes logo, typography, colour palette, and supporting brand elements.Brand guidelines
A simple reference to help you keep things consistent, whether you're briefing a designer, writing content, or building your own materials.
Who this is for
This is for founders and small teams who want their brand to hold up — on screen, on shelf, and everywhere in between.
Some are launching something new and want to get the foundations right from day one. Others are a few years in, with a brand that no longer fits what they’ve built. We also work with product-based businesses preparing to scale, looking for a brand that can carry across packaging, website, and marketing without losing its edge.
Whether you're service-based, ecommerce, or somewhere in between, the common thread is clarity. You want your brand to make sense to the right people, in the right way, at every touchpoint.
What is costs
Brand projects vary depending on what you need. A full build — from strategy and voice through to visual identity and brand guidelines — typically sits alongside a website project or a full business launch. Other times, we’re brought in just for the strategy piece, or to help a team find the right words before design begins.
If you’ve got a clear brief, we can quote accordingly. If you’re not sure where to begin, we’ll start with a short discovery call to help map out what’s needed and what makes sense for your budget.
Ready to start something?
Book a free 30-minute consultation and let’s talk about where you're at, what you’re building, and whether we’re the right fit. You don’t need to have all the answers — that’s what we’re here for.
Frequently asked questions
Can I work with you on strategy only?
Absolutely. Some clients come to us with a designer already in place, and just need help getting the foundations right. We can define the brand strategy, tone of voice, and messaging before you move into design.
I’m launching a product. Can you help with packaging too?
Yes. We often work on product brands getting ready to scale, and that includes briefing packaging design. We’ll lead the strategy and messaging, and collaborate with a designer to bring it to life across label or pack.
Where are you based?
We’re based in Whanganui, but we work with businesses across New Zealand — including regional and rural communities. Our process is set up to work well remotely, and we understand what it’s like building something outside the main centres.
What if I just need a cheap logo?
That’s not really how we work. We believe your brand needs more than just a logo to function well — and that strategy (or a mini strategy) has to comes first. After all, we genuinely do want to see you grow.