Custom website builds
Websites that reflect where your business is really at
We design and build websites for small and medium-sized businesses across New Zealand. The kind of businesses that have grown steadily, sometimes quietly, and now need an online presence that reflects where they’ve arrived — not where they started.
Whether you’re launching something new or reshaping a site that no longer fits, we help you make sense of what you’re offering, how it’s structured, and what needs to be said. Strategy, copy, and design come together from the start. Nothing is left for you to figure out on your own. Every build is intentional, well-crafted, and made to last. We work in Squarespace and Shopify, depending on what suits your business best.
Our approach
A good website doesn’t just look the part, it helps people get what you’re about. It tells them what you do, why it matters, and what to do next. More than anything, it makes your business easier to understand and act on.
We don’t separate strategy from execution. Every build starts by getting clear on your offer, who it’s for, and how your website fits into the wider marketing picture. Then we shape the structure, write the words, and design a site that’s as considered as it is effective.
Whether you're a service provider or a product-based business, our goal is the same: to create a website that works hard for your business and is built to grow with you.
What’s included
Most of our website projects follow a similar shape. We lead the process from start to finish, combining structure, messaging, and design in a way that makes sense — for you and your customer.
Here’s what that usually involves:
Website strategy
We start by mapping out the structure. What pages you need, what your customer needs to know, and how the site will guide them through it.Full website copywriting
We don’t expect you to write your own content. Every word on the page is written for you, in a tone that reflects your brand and moves people to act.Design and build
We design with purpose. Clean layouts, intuitive navigation, and thoughtful use of space. Built in Squarespace or Shopify, depending on what your business needs.Project management
We keep the process moving. From briefing photographers to managing timelines, we take the lead. For projects that fall outside our standard platforms, we often stay on as the copywriter and wireframe lead — working alongside your developer or technical team to make sure everything still fits together.
Who this is for
We work with founders and small teams who are ready for their website to do more. Not just exist online, but actively support the next phase of growth.
That includes product brands who want a site that reflects the care they put into what they make. Service providers needing a stronger, more strategic online presence. And ecommerce businesses investing in something that can scale — with the right structure, content, and experience behind it.
We build exclusively in Squarespace and Shopify. For custom platforms or more complex builds, we often stay on as project lead — managing copy, creative direction, and developer handover. We speak both marketing and development, which means we’re often the one connecting the dots.
What is costs
Every project looks a little different. Some clients come in with a clear direction. Others need help shaping the structure, refining their message, or working out where to begin. We take the time to scope each project properly, so the work fits what your business actually needs.
Every website includes strategy, full copywriting, and design. If your build sits outside our usual platforms, we can still lead the process — managing content, structure, and handover with your developer (or our preferred suppliers).
If you're not sure what you need yet, we’re happy to talk it through.
Ready to start something?
If you’ve got a project in mind — or just know your current site isn’t quite working — we’d love to hear more. Book a free 30-minute consultation and let’s talk about where you’re at, what’s not working, and what might be possible.
Frequently asked questions
Where are you based?
We’re based in Whanganui, but we work with clients across New Zealand, from regional towns and rural communities to small city centres in both the North and South Islands. We understand what it’s like to build a business outside the main centres, and we’re set up to support you wherever you are.
Can you still help if I’m not using Squarespace or Shopify?
Yes. If your build falls outside those platforms, we can still stay on as your copywriter and project lead. We’ll shape the structure, write the content, and coordinate with your developer or creative team to make sure everything connects.
Do you only work with people who already have a brand?
Not at all. Some of our clients come in mid-brand, others are starting fresh. We can work alongside your existing designer, or bring in our own to help guide that process if needed. Your website and your brand should grow together, and we’ll help you figure out what’s needed.
How involved do I need to be in the process?
Most of our clients want to be involved, but not have to manage every detail. We'll guide you through the decisions that matter, and take care of the rest. You're not expected to come in knowing how to brief a developer or write your own copy — that's our job.
Who do you work with?
Most of our clients are small New Zealand brands. Often product-based, service-based, or lifestyle-focused. We work with founders and small teams who care about how their business shows up online and want help bringing it all together. If that sounds like you, we’re probably a good fit.
How is this different from working with an agency?
We work with fewer clients at a time, and you're never handed off to a junior. You get senior thinking, direct communication, and a partner who understands your business. We still bring in specialists when needed, but you're not paying for layers of process that don't serve the outcome.