Dancing Sands

Dancing Sands Distillery is one of New Zealand's most distinctive craft spirits brands — made at the top of the South Island with a story and a sense of place that's genuinely hard to replicate.

They came to us wanting clarity on their marketing direction and a stronger connection between their brand and the people buying their gin. We worked alongside the Dancing Sands team on their marketing strategy, EDMs, campaigns, and customer journey — bringing structure and direction to a brand that already had plenty of personality to work with.