Fisherman Supply Co.
We named it. Shaped it. Launched it. Now we’re helping grow it.
From an early product idea, we shaped the name, positioning, voice, website and launch strategy. Holiday Studio translated that direction into the visual identity and illustration system, while Alanah Brown Photography captured the brand in use. Today, our work continues through ongoing marketing support designed to grow the range, the audience and the business behind it.
Visit Fisherman Supply Co.
Fisherman Supply Co. · Whanganui
Artura’s role
Naming, brand strategy and positioning, messaging, creative brief, marketing strategy, ecommerce website, launch strategy, photography direction and ongoing marketing support
Creative partners
Holiday Studio
— visual identity, logo system and illustration
Alanah Brown Photography
— photography
Website
Turning a strong product idea into a brand made to hold its own.
The opportunity
New Zealand has some of the best fishing in the world, but much of the bait on local shelves was imported, filler-heavy or awkward to store. Dave had a better product and a clear sense of the fishers it was made for.
Building the brand
We developed the name, brand strategy, voice and creative brief around a vintage, no-nonsense fishing culture. It needed personality on the shelf, credibility on the water and room to grow beyond one product.
Launching the range
Holiday Studio translated the strategy into the visual identity, logo system and hand-drawn illustrations. We shaped the ecommerce journey, wrote and built the website, and directed photography that made the range feel useful, real and distinctly Kiwi.
Growing what we built
The launch was only the beginning. We now work alongside Fisherman Supply Co. through ongoing marketing support, helping turn product momentum into sustained brand and business growth.
Not a brand handed over at launch. A business we’re still helping build.
The brand is live. Now the work is building what comes next.
Our ongoing role connects the original brand strategy with the everyday work of growing the business. We help Fisherman Supply Co. keep showing up consistently while creating new reasons for customers to discover, trust and buy from the brand.
- Ongoing marketing strategy and campaign planning
- Content direction and social media support
- Paid campaign and product promotion support
- Email, ecommerce and customer journey improvements
- New product and brand growth opportunities
A brand that feels at home on the shelf and out on the water.
Holiday Studio’s visual identity and illustration system bring vintage character to the brand without losing the practical, no-nonsense feel of New Zealand fishing. Alanah Brown Photography carried that world into the launch imagery.
Have the product, but need the brand and marketing to catch up?
We help regional businesses turn strong ideas into brands people notice, understand and keep coming back to.
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