Case study in progress
Karetu Honey
A new chapter is taking shape.
Karetu came to us with a respected honey business, deep knowledge of the product and ambitions beyond what its existing brand and digital foundations could support. We started with discovery and strategy, then moved into a complete brand, packaging, photography and ecommerce project.
See what is taking shape
From the land and the product to the way the business presents itself.
Karetu Honey · Manawatū-Whanganui
Artura’s role
Export and business discovery, marketing strategy, brand strategy and creative direction, ecommerce website strategy, copy and build, photography direction and launch planning
Current stage
New brand, packaging and ecommerce experience preparing for launch
The full reveal
Complete case study coming once the new chapter is live
Creating stronger foundations before asking the business to grow beyond them.
Understand the opportunity
We began with a detailed discovery process covering the business, product range, New Zealand customer and opportunities in overseas markets. Before changing the brand, we needed to understand where Karetu was genuinely capable of going.
Shape the strategy
The marketing strategy connected the product, provenance, audience, digital journey and wider growth ambitions. It gave the creative work a commercial foundation rather than treating the project as a surface-level refresh.
Build the next chapter
From the strategy came a new brand direction, packaging system, photography and ecommerce experience. Each piece has been developed as part of one connected customer journey.
Reveal it properly
The final identity, packaging and website are being held back until Karetu is ready to launch them together. The finished work will be shown here as one complete story rather than revealed in disconnected pieces.
The work is nearly ready. The story deserves to be shown properly.
What is taking shape behind the scenes.
The finished creative remains under wraps, but the project has already moved through the strategic, visual and practical layers needed to support a confident launch.
01
Export and business discovery
A detailed look at the business model, range, customers, market opportunities and what future growth would practically require.
Complete
02
Marketing strategy
A connected growth direction bringing together brand, product, customer journey, digital channels and future market activity.
Complete
03
Brand and packaging
A new brand and packaging system designed to bring greater consistency, clarity and flexibility across the product range.
Ready
04
Ecommerce website
A new online home bringing product education, regional provenance and a clearer path to purchase into one connected experience.
Finalising
05
Photography and launch content
A photography and content direction grounded in the people, land, hives and processes behind the product.
In progress
Full reveal coming soon
Some projects are better revealed as one complete idea.
The new visual identity, packaging and website will stay behind the curtain until Karetu is ready to share the complete new chapter. This page will then become the full case study.
- New visual identity and brand system
- Packaging across the Karetu range
- New ecommerce website and customer journey
- Photography and launch creative
The part of the story we can show now.
Long before the packaging reaches a shelf, the story begins with the landscape, the hives and the people doing the work. That reality is the foundation underneath everything being built.
Have a strong product, but the foundations have not caught up yet?
We help regional businesses work through the strategy, shape the right creative direction and build a brand and digital presence ready for where the business is heading.
Start the conversation