Te Whare o Rehua Sarjeant Gallery
A decade in the making. A digital presence ready for opening day.
Artura joined the wider opening team as digital lead, managing social media strategy, content, scheduling and community management before and throughout one of Whanganui’s most significant cultural moments.
Visit the gallery
Te Whare o Rehua Sarjeant Gallery · Opening weekend
Artura’s role
Social media strategy, content creation and copywriting, scheduling, opening-period coverage and community management
Gallery
Helping a major cultural reopening unfold online as it happened in Whanganui.
Meet the scale
This was more than another gallery event. Te Whare o Rehua was returning after a decade closed, with a restored heritage building, a new wing and significant attention from across Whanganui and Aotearoa.
Build anticipation
We developed a social approach that helped audiences understand what was reopening, why it mattered and what they could experience, while steadily building momentum towards opening weekend.
Work embedded
Artura worked alongside the gallery’s communications team and wider opening group, adapting content and scheduling as the programme evolved rather than operating at arm’s length.
Carry the moment
As the doors opened, the digital channels needed to keep pace with the ceremonies, performances, exhibitions, crowds and community response surrounding the gallery’s return.
The doors opened once. The story had to unfold every day.
Digital support built into the opening team, not bolted on at the end.
The role required both planning and responsiveness. We built the social foundations ahead of opening, then worked closely with the team as the programme, public response and content opportunities moved in real time.
- Social media strategy and opening content planning
- Content creation and copywriting
- Scheduling throughout the lead-up and opening period
- Community management and audience response
- Coordination with the gallery and wider opening team
The scale of the public moment.
Visitors through the gallery during its first weekend.
Visitors during its first month after reopening.
Those numbers belong to the strength of the institution, the opening programme and the gallery team behind it. Our role was to help the digital channels keep pace with the scale of the public response.
A story shaped by people, place and a long-awaited return.
The content needed to hold both the significance of the institution and the energy of the public celebration: respectful, useful and responsive, without losing the joy of the moment.
Have a public moment that needs the digital side to keep up?
We help organisations turn complex programmes, important milestones and live moments into digital communication people can follow, understand and take part in.
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