That’s It · Paid social content
Lo-fi content, with a lot more thinking behind it.
That’s It needed a steady flow of natural, product-led video content for its Meta ads—without every shoot becoming a major production. We create lo-fi content shaped around what the campaign data is already telling their team, with every piece designed to help turn more attention into website purchases.
Lo-fi content built from the signals already in the data.
That’s It · New Zealand
Artura’s role
Content strategy, performance-informed shoot planning, lo-fi video production, editing and paid social creative.
Engagement
Ongoing content creation
Website
The brief
Content that feels natural—and has a job to do.
Lo-fi content works because it feels believable, immediate and native to the feed. But that doesn’t mean pointing a phone at a product and hoping for the best.
Our role is intentionally focused: understand what the ads are telling us, then turn those insights into the next round of creative. That gives the That’s It team a growing bank of product-led video designed for testing, learning and moving customers towards purchase.
The approach
Let the performance shape what gets made next.
01
Read the signals
We use feedback from the live campaigns to understand which products, hooks and creative treatments are showing the strongest potential.
02
Plan the content
Those insights shape the next content plan, including the opening hook, setting, product focus and format of each piece.
03
Create and refine
We direct, film and edit each round of lo-fi content, then refine the creative with the That’s It team before it enters the campaigns.
Current stage
An evolving library of creative built for paid social.
This is an ongoing creative process rather than a finished transformation. As the campaigns generate more useful information, the content can keep responding—giving the team fresh creative grounded in real customer behaviour.
Made to feel lo-fi. Planned to perform.
Need better ad creative?
Give your campaigns more useful content to work with.
We create strategically considered social content for New Zealand businesses ready to turn more attention into action.
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